We find ourselves at a cross roads, the air is calm, the fear subsided and a stir is rising in the factories, fields and high street coffee shops. I am talking about the anticipated economic recovery, or is it a recovery?

Fashion for many is like football, golf or swimming, the pursuit of the perfect game, round or lap, just like sport we who seek to be fashionable, and in honesty that is a large portion of society, sometimes get it wrong in our pursuit for perfection. However I doubt there is any one person on the planet who did’nt have fun doing it regardless of the outcome.

Now as like fashion and sport, the economic stability and development of a nation is distinctly similar. Our great nations across the planet have been striving for hundreds of years to create the perfect social, political, technological and financial system and yet there always appears to be changes afoot. So like the fashions in society, politics, and technology it seems only predictable that finance also had to have its day of out with the old and in with the new. Some might say it was long over due. Now what we all must hope for is that the new heads of finance and development don’t forget all too quickly the bad jacket day they had at the back end of 2008.

We find quite clearly by simply looking around our world that clothing is not the only thing that comes in fashions. Almost anything that you can quantify comes and goes and can be labelled fashion. Sometimes fashions come and go all too quickly like Fawlty Towers (12 episodes). Sometimes fashions hang around way too long like reality TV shows. Sometimes great fashions make a comeback like rock music and the rubix cube and sometimes a fashion re-invents itself like Opal fruits to Starburst.

What we never want to see again is the fashion off bad banking and poor management of our financial institutions nor the big gapping hole left behind by the greed that was the root of it.

Be watchful of fashions in your area. If you see a disastrous pair of socks stamp it out. If you see your MP not pulling his or her weight make a noise. If you have some terrible tunes in your music collection throw them out, and if you see or hear of poor financial practices point it out to the public. We are the ones who can regulate our country, we have the power of the polls; don’t let our money be used recklessly ever again. POINT IT OUT.

Will.I.am and coke Bottle Tops

Will.i.am joins forces with Coke to promote an Eco-fashion line that is made entirely of recycled fabrics. This type of collaboration is rare but sincerely welcomed.

This is a story that the eco-fashionista stumbled across on the ‘marquis of fashion’. We thought it too good not to share with you and reminded us of coca cola’s previously ambiguous link up with the UK company ‘Innocent Fruit Smoothies’ At that time Innocent and Coca Cola were blasted for their decision as their products and ideals were polar opposites but a wise man once said “If your business is standing still, it’s dying” There are clearly so wise men at Coca Cola, keep up the diversification.

One for all and all for the environment! Will.i.am and Coke collaborate to bring the world a fashion line of clothing and accessories that are eco-friendly. The goal is to promote recycling by creating the products with 100% recycled materials. This type of collaboration will not only bring about a positive environmental spin on peoples definition of “cool street gear” but it will inject a ray of positivity to the fans of Coke and the Black Eyed Peas which is a sizeable chunk of the population.

What can we excpect from the collab? It is unknown at this point but it has been told that the brand called “Ekocycle” will (aside from clothing), pair up with the Beats by Dre in the Fall and is expected to show a garment Will.i.am is known for rocking, eco-friendly hats with New Era in 2013.

Will.I.am and CocaCola Logo

Aside from the positively mad publicity this will bring to the singer and the soda corp., this is assuredly a famous way to bring in a eco-friendly Fall and with any luck the brand will be produced ethically as well. Fair-trade is a struggle when tackling mass production so hopefully this is spearheaded and  attended to.

Will.i.am was quoted as saying:

“I want to get Justin Bieber into writing his own music and producing his own songsJustin as an artist has to fight. Michael Jackson fought, Prince fought, the ones that stood around for a long time are the ones that are always fighting for something.”

Perhaps aside from producing his own music and encouraging other artists to do the same this is his attempt at getting everyone to stop wrecking the planet. After all let’s face it, without a clean Earth, where else can Will.i.am and the other Black Eyed Peas spend their luscious cash? I heard the moon is cold this time of year…

Pukka and the WWF, ‘Making a Difference’

Pukka and the WWF (WORLD WILDLIFE FOUNDATION) have launched a campaign targeted at women who care about the world around them, and encourages women to join the Pukka revolution and take part in the campaign to ‘Create a beautiful world’.

http://www.pukkaherbs.com/beautifulworld/

In recognition of their 10th anniversary this year, herbal tea company Pukka have launched the aptly named ‘Create a Beautiful World’. The campaign not only aims to celebrate the natural world in which Pukka grow their herbs, but to raise awareness of the company’s ongoing commitment to conservation – including a new partnership with WWF-UK, designed to raise more than £50,000 for the charity’s global projects.

Pukka & WWF working together for a brighter future

Pukka are perhaps best known for their eclectic selection of organic, herbal teas – with each beautifully illustrated packet adorning the supermarket shelves. But fewer people know about their work to make our world a more beautiful place. Each year, Pukka plant more than 20 million plants and trees, and invest in renewable energy, sustainable projects and reforestation programmes. And it’s this philosophy that’s formed the inspiration for their new campaign – helping people to enjoy a happier, healthier life whilst taking care of the world in which they live.

As part of the ‘Create a Beautiful World’ campaign, Pukka have launched a delicious new Peppermint & Licorice tea pack – 20 pence from which will go towards WWF’s conservation projects worldwide. But this isn’t the only way they want us to make our world more beautiful.

They’ve also created a unique film competition – asking people to upload the photos or short video clips of what makes their world a lovelier place. By tagging this with #beautifulworld your photo or video could end up in the final Pukka film, due to be screened in November, and will also help you win lots of lovely Pukka prizes.

Pukka have provided all you lucky readers with a 15% discount code so hurry now and allow your purchases to make a difference, voucher code can be used on all Pukka products;

Voucher Code: Bwblog_15%

http://www.pukkaherbs.com/